1. Pioneer of Creative Science
Prof. Dr. Sc. Phan Dung is not only the person who introduced TRIZ to Vietnam but also the one who localized and elevated it into "Enlarged TRIZ" - a sharp thinking tool for management and business.
As one of the rare experts in the world trained directly by the father of TRIZ (Genrich Altshuller), he proved: Creativity is an exact science, not luck.
2. Scientific Authority & International Position
2.1. Access to Original Source (1971-1973)
In 1971 in Baku, Phan Dung studied directly under Genrich Altshuller. In 1973, he received Diploma No. 32 - becoming one of the first systematically trained TRIZ experts globally.
3. CSTC: The Vitality of Independent Thinking
In 1991, the Center for Scientific and Technical Creativity (CSTC) was established with full "financial autonomy". Its survival and growth over 30 years, training nearly 20,000 students, is the most practical proof of TRIZ's commercial value.
4. Enlarged TRIZ: Solutions for Business
Assoc. Prof. Phan Dung's most significant contribution is "Enlarged TRIZ" - taking creative thinking beyond the laboratory to solve management and life problems.
- Systems Thinking: Helps leaders see the big picture and development laws.
- Contradiction Solving: Tools to handle trade-off problems in business.
- Scientizing Innovation: Turning innovation into a transferable and scalable process.
Achievement Overview
| Year | Key Event | Business & Social Significance |
|---|---|---|
| 1973 | Received Diploma No. 32 from Founder Altshuller | Guarantee of authenticity and professional depth. |
| 1991 | Established CSTC (Self-funded) | Proof of practicality and vitality of intellectual products. |
| Present | Thousands of Entrepreneurs & Managers graduated | Spreading innovation thinking into the business community. |